A world built with empathy and inclusiveness would surely be a better place. Is your marketing strategy playing a supportive role?

26% of Americans are living with a disability. But they are seen in just 1% of primetime ads [Source: Nielsen - "Visibility of Disability: Portrayals of Disability in Advertising (2021)"].

Brands are often fearful of tokenism or oversimplifying narratives. Portrayal of disability in branding and communications is often narrowed to a product or service that has been designed for a person with a disability. The representation of individuals with a disability just going about everyday life at work or play is frequently missing in the comms we see and are exposed to.

But it is inclusive representation that has the power to resonate with consumers and it can drive value for an organisation and the audience it seeks to serve.

Disabled people are often an untapped source of talent and inspiration for better marketing and stronger brand value. Integrating these perspectives into your marketing strategy not only aligns with your ethical responsibilities, it will give you the edge you seek in creating brand success.

At Untapped Opinions, we're the inclusive insights people who help close the gap between organisations and people with a disability.

Do you have a story of how inclusive marketing has helped develop your business and build an authentic connection with your consumers? Please do post below 👇