Hello!
We are Untapped Opinions
We're the inclusive insights people closing the gap between
organisations and people with a disability.
Our vision is for all organisations to wholeheartedly embed inclusion to deliver value for their people, customers, stakeholders and communities.
Our mission is to help organisations connect, collaborate, and co-create with disabled people to drive more positive, meaningful, and authentic decisions.
Challenge
Disability inclusion is now high on the agenda of many forward-thinking organisations.
But because the opinions of disabled people have been excluded systemically, organisations are realising they don't know nearly enough to act effectively and are left with many unanswered questions...
​
-
What should our brand strategy be?
-
How can we make meaningful connections with disabled people?
-
What communications and messages will be most effective?
-
How usable is our product or service and what barriers to inclusion do we most need to break?
-
How should we innovate to delight?
-
How can we attract this talent to our organisation?
-
How can we find disabled people to talk to so that we can start to understand the issues?
​​
The challenge for most organisations is to find the way to close the gap between themselves and the untapped audience of over 6 million disabled people in the UK today.
​
​
Solution
Untapped Opinions helps close the gap between brands and disabled people. Empathy, understanding, and insight underpins effective innovation and communication.
Our roots are in disability inclusion, consumer insight, and strategic marketing & communications. The founders of Untapped Opinions have over 60 years of consumer insight and disability marketing experience.
We have built a vibrant market research online community of disabled people who are looking to share their opinions and ideas with brands and organisations.
If your organisation has recognised the value of greater inclusivity, then tapping into the opinions of real people with a disability and working with our Untapped Opinions experts will help you close the gap and help your organisation act effectively.
What we can do for you!
As an insights company, we can do all your 'usual' research, from focus groups to surveys.
​
But thanks to our online community, we can dive deeper, go broader and build iterative programmes that get you closer to key audiences and help you build real value.
​
To do this, we follow the principles of Human Centred Design.
01
Empathy & Understanding
Never assume!
Before you jump in and attempt to solve a problem, it is worth understanding what the real issue is first, from the audience's perspective.
Ethnography, diaries, vox pops, customer journeys, and more can help you understand real people and gain the empathy needed to create value.
​
​
02
Ideation & Co-creation
You've gained an understanding, but what are you going to do about it?
​
Relying on your own ideas is a brave move!
​
Creative workshopping, group activity, and concept & idea development with our community members can put many minds to work on finding a solution.
​
Co-creation with disabled people is the right move. It's a partnership for authentic, inclusive leadership.
​
​
​
03
Test & Improve
Resources and budgets hardly ever let us do all that we want, so we need to know which option is going to work best.
​
We also often need to know what has been effective, what's changed, and what needs to be enhanced.
​
Our survey programme can help you quantify the real needs of audiences and provide you with the measures of success.
Our Team
The founders have a combined experience of over 60 years in this space.
We look forward to helping you deliver your organisation's disability inclusion agenda.
Who we work with
Purpose-driven organisations which are solving the planet’s greatest challenges, tackling inequalities and driving social change.
What we love
Building and strengthening brands through compelling, authentic and inclusive communications & innovation by including real people in everything we do.
